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close-up of polyester folds
Shift silhouettes with folded polyester. (Pictures courtesy Shoji Fujii.)
THE AUTOETHNOGRAPHY OF CREATIVE DESIGN: From Medium to Shift

Verschueren Alexandra.- "The Autoethnography of Creative Design : from Medium to Shift"

Semiotix : Design, Style and Fashion - 1(2013), 30 p

Abstract

This article explores the potential of an autoethnographic method for academic reflection on processes of creative design. Inspired by work such as Livingston´s Ethnographies of Reason, the author uses this method to trace her own reasoning and decision-making when trying to design or ‘build’  garments in such a way as to establish a dialogue between fashion and architectural principles and practices. This is illustrated with a description of the steps that lead from an earlier collection, Medium, to the design of a new fashion collection, Shift. One important conclusion is that creative design is an emergent process rather than a linear path from concept to implementation. At the same time, it is shown that the process can be traced and accounted for.

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